Intel at CES
How do we capitalize on the success of a new category product? By meeting tech leaders at one of the largest innovation expos in North America.
Through the use of generative AI, we brought to life use cases where Core Ultra processors made experiences feel larger than life. We then worked with a vendor to create and animate a final product, showcased on the Las Vegas strip.
Creative Direction:
Timothy Gunatilaka, Casey Aitken, Matt Taruli, Brennan Sullivan
Copywriting:
Bee Ferguson
Art Director:
Charlie Hilger
Miracle Mile Shops
Security Use Case
Productivity Use Case
Connectivity Use Case
Creativity Use Case
Monorail Wrap
Ceasars Digital Board
Ceasars Digital Board Reverse