Adobe Summit 2025
For Adobe’s annual B2B conference, we were tasked with creating an opening film to energize an audience of cross-industry innovators, technologists, and CMOs. The 2025 Adobe Summit focused on AI-powered digital experiences, building brand momentum, and deploying content at speed in rapidly changing industries.
Producer:
Bridget Danko
Copywriter:
Bee Ferguson
Animation Partners:
Modern Logic
Art Director:
Charlie Hilger
Creative Direction:
Joe Volpicelli, Frank Lipari, Timothy Gunatilaka
Opening Sizzle:
We strove to captivate and inform using techniques like parallax shifts and kinetic layering.
Dynamic typography utilized the Adobe brand fonts to guide the narrative and create visual interest
Interspersed photography brought the consumer into the picture and showcased humanity as a focus.
Widescreen Layout
View from the audience: